A Guide to Build Brand Awareness: 21 Tactics with Examples

The brand association (extreme achievement, pushing boundaries) was embedded in the event itself, not attached through advertising. According to Millward Brown's post-campaign analysis, Red Bull's brand awareness increased 7% globally, and purchase intent increased 13% in the six months following the event. I think consumers are really thirsty for brands to do things that are interesting. The company's blog receives 13 million monthly visits, according to Semrush's January 2026 traffic estimates. The algorithms are still prioritizing great content, it's prioritizing that over followers. The campaign generated a 21% increase in app downloads during the two-week Wrapped period compared to the same period the prior year, according to Sensor Tower's December 2024 app data.

TikTok awareness campaigns are not built for immediate conversion—they’re built to earn trust over time. On TikTok, awareness isn’t a one-time launch—it’s a system. Barbara Harris is a seasoned social media strategist with extensive Brand awareness marketing experience in helping small businesses enhance their online presence. Customer feedback is crucial as it helps businesses understand audience preferences, improve products or services, and foster loyalty. It helps businesses plan and organize their posts, which ultimately enhances audience engagement and improves overall marketing effectiveness.

Effective tactics include listing portal distribution, SEO-optimized landing pages, email campaigns, paid search ads, and remarketing campaigns. Commercial real estate trade journals and online publications are read daily by thousands of potential investors, brokers and other industry peers reaching highly relevant audiences. Choosing scalable platforms prevents costly migrations and operational disruption.

Brand Equity Model ( – by David Aaker

As their creative team’s creative team, we plugged into their workflow and produced campaigns, content and visuals that looked and felt like they were born on Reddit. For example, when Reddit’s OrangeRed team needed creative assets at the speed and scale of one of the internet’s busiest platforms, they partnered with us. The brands that win participate in conversations, respect subreddit norms, respond thoughtfully and use relatable language. Instead, native, community-first creative earns attention and credibility. Each subreddit acts as its own micro-community with rules, tone and humor that outsiders need to learn.

Under-leveraged brands are leaving money on the table and must sharpen activation by identifying how they can better capitalize on their desirability. Brand Strength, which combines brand appeal and pricing power, is a sharper signal of true brand equity because it reflects the real trade-offs consumers make. The job isn’t to measure brand awareness and perception in isolation; it’s to understand whether brand equity is translating into sales outcomes—and what to do when it isn’t. Aligning brand and sales tracking allows marketing and sales teams to work together more effectively—to collaborate, not point fingers. Brand appeal accelerates consumers’ willingness to try your new products and supports credible extension into adjacent needs and price tiers. That changes everything—from shelf position to media opportunities to category leadership.

• Our technology keeps ads relevant — and performant — in a privacy-forward future.
• Resilient brands don’t avoid headwinds; they are better prepared to ride out the storm.
• Brand management and marketing both appear to do the same thing; after all, both departments influence how external stakeholders perceive the company's or product's brand.
• Brand awareness is the extent to which audiences are familiar with your brand’s identity and its products or services.
• Each piece needs to be optimized for long-tail keywords that your target audience actually searches for.

Without brand management, consumers may not become loyal to a product line or may not choose to repeat purchases with a company after a positive experience. Intangible factors include the experience that the consumers have had with the brand and their emotional connection with the product or service. This includes communications, event presence, public perception, and public relations. As the product or company begins to be used by consumers, it is critical that the brand management team strengthens the relationship between the product and the user.

Measuring the effectiveness and ROI of social media marketing can be challenging as it often involves tracking multiple metrics, analyzing complex data sets, and making assumptions about why consumers may have acted in various ways. This may have the unintended consequence of creating a public forum, which can damage a company's reputation if not handled properly. Though social media makes it easy to communicate with customers, it also provides a platform for customers to voice their complaints and grievances publicly. Effective social media marketing requires a deep understanding of the various platforms and the ability to create engaging content, analyze data, and make data-driven decisions.

What many businesses do with a freemium model is offer current trial users a discount on the full price of the software. One of the best ways to get your startup out there is to offer some kind of version of your product/service for free — and it's worked for many businesses already. Updating and optimizing your website will ensure it continues to grow and attract interested prospects for the long term, so it‘s an opportunity you don’t want to miss. Better yet, you identify long-tail keyword terms with low to medium competition and high search volume relevant to your product or service and use those instead. In fact, for 88% of consumers, search engines are the best way to get information.

Strategy 3: Experiential and event-based activation

Advanced analytics tools can track how audiences interact with content, allowing brands to optimize future strategies. Metrics such as reach, engagement rates, conversions, and ROI provide critical insights into campaign performance. Co-creating posts ensures the message aligns with the influencer’s style and resonates with their followers. For example, younger audiences may favor TikTok influencers, while professionals might engage more with LinkedIn creators. Without defined goals, it’s challenging to measure success or tailor strategies effectively. For instance, a tech brand might aim to enhance product awareness during a launch, while a fashion label could prioritize increasing website traffic during a seasonal sale.

He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers. If you only post sporadically, you’ll then be working against the channel’s algorithm, which surfaces new and engaging content to viewers. I spoke with Legg, who has been on Salesforce’s social media team since 2019, about how a B2B social marketer can start from scratch (or refresh a stale approach). Here’s how you can build a connection with your target audience and generate revenue without coming across as inauthentic or salesy.

Brand awareness is about more than just creating consistent content; it’s also about regularly engaging with your audience where they are. No matter what industry you work in, there’s probably an influencer making waves with your target audience—and those waves have the power to result in serious revenue gains. Strong brand awareness is the competitive edge that keeps a business top-of-mind for consumers. “Fall in Love” is a playful campaign that shows people absorbed by H&M Home's interior design pieces, but oblivious to more important events around them. Despite the ads’ gross and unpleasant scenes, several consumers took to social media to express their love for the ad.